|
|
Revolutionary
|
Executive Business Summary
__________________________________
Essential information about LiveDating.me
project
Miraline Systems – consumer web
products development company
1. Business
Overview
Project History
LiveDating.me is Online and Mobile Dating platform,
which provides the new way for people to meet each other for romance.
The project has
started in 2006 as LiveDateSearch.com
website. In 2006-2009 it was developed in parallel to its founder’s full-time
job.
Till 2010
the project grew up into the network websites and services, including:
·
regional mirrors and satellite
websites: www.citylove.com.ua, www.eurofriend.ru, www.ngdating.com
·
online dating blog blog.livedating.me and forum forum.livedating.me
·
top-list of dating sites www.top4date.com, mailing list www.kiskis.net
·
social Facebook game FriendsPuzzle puzzle.livedating.me
·
affiliate program aff.livedating.me
·
directory of online dating sites: www.livedatesearch.com/en/main/cat
The business
model has changed several times as well, while searching for the optimal
revenue and popularity tradeoff.
During this
period the unique experience in the Online Dating business has been gained. Its
software engine has been reengineered two times in order to match the business
requirements that were missed in the beginning.
In 2011 the
development of the new service www.LiveDating.me
was started. It is based on the existing software platform but has a number of
significant advantages as compared to LiveDateSearch.com.
The Founder
Project CEO
is a senior IT executive with ten years of experience in Project Management,
Internet Solutions creation and Online Business Development. Strong background
in UNIX & Web programming, team work organization and international
projects coordination.
Graduated
from
Since 2009 –
founder & owner of Miraline Systems
company which specializes in software development outsourcing and online
products development. Now the company is fully focused
on its own web-based products.
2. Problem
and Solution
How
to start and draw attention?
In real life
people can use many ways in order to attract his/her attention – a catchy look,
a sharp dance, a wink, sometimes this can be gently or flirty behavior and so
on. People can wait for the right moment on the party and then to start
conversation which is really natural and safe.
But on dating
sites this is completely different. A photo and a few rows of text is all
online daters typically see. “Ok, let’s click Send Message near her profile –
but what should I write..?”
Typically
there is a big physiological barrier for starting and developing relationships
online. “Should I be funny or conservative? How should I act in order to make
the right impression? When is it the right time to share my personal information
and is it safe?” are typical questions.
This is even
harder for people who are looking for serious relationship.
Who
is that person in reality?
Despite
social networks where people build their online graph out of real-life
connections, on dating websites people first meet each other online, and then,
possibly, continue in reality.
Many people
heard a story when an old man creates a profile of a young girl just for fun.
So this is a question of trust and credibility.
In other
words: how do I know who that person really is?
Scammers
Romance Scam
is a serious problem for western dating websites. Scammers create thousands of fake profiles
there and try to get as much money out of the unsuspecting foreigner as
possible. Typical scammers located in Africa, Asia,
Solution – LiveDating.me
-
Oriented for Serious and Traditional
online dating - no adult content, no encounters / escorts / mail-order brides
-
Profiles quality is our top priority
-
We believe that what we do makes the
world better (see “Success stories” page)
How it is different?
Unique technology that detects fake and scam profiles
·
12+ technical methods (like IP
verification but much stronger)
·
When impossible to detect for sure
by technical verification, a set of administrative methods is applied, which
are special for each country
·
5 years expertise in site moderation
in order to prevent Scam
Communication is encouraged – “Facebook for dating”
·
Members rank others by clicking “Yes, I like!” or “No, next profile please”
·
In case of “No” answer nothing happens due to ethical reasons, and the next
suitable profile is display
·
In case of “Yes” the other person is notified – “You’ve got new Flirt!”
·
The more profiles each member ranks
– the higher one moves in the rating
– the more Flirts and Messages one get
·
When two members have clicked “Yes, I Like” on each other profiles,
this makes a Two-Way Match which is a
great basement for start
·
Sending new message is easy with short message templates
·
Picture
comments and other activity are encouraged by Credits model
Live Audio/Video Chat
·
Verify how is that person on the
other end
·
Express your feelings easily, much
closer to “real-life” meeting
·
Have fun!
(Adult
content detection is on the road-map – both automatic and manual)
Exclusive web-design
·
Clear and attractive look and feel
·
Unique front page with “find love in
your heart!”
·
“Showcase” model – assess website
content right on the main page
·
Developed by one of the most
professional web-designers in
(Mobile
version is on the road-map)
“LiveDating.ME – the new way to meet people for romance”
3. Market
·
The global online dating industry was
valued $4 billion in 2010
·
The mobile dating market is expected to
grow to $1.4 billion by 2013
·
Online advertising revenue in the
·
17% of couples who married met on a
dating site (2010)
·
·
·
There are 54 million singles in the
PlentyOfFish success story - $901,733 Candian dollars check for 2 months: http://www.workhappy.net/2006/06/interview_with_.html
Badoo.com
valued at $2 Billion:
http://blog.quintura.com/2011/04/09/badoo-valued-at-2-billion-sequoia-to-invest-in-badoo/
The main
threat is Online Dating Scam, when
people create fake profiles in order to get money out of other members.
The main
opportunity is to expand to mobile dating market.
Marketing strategy
B2B – affiliate program to encourage webmasters to place our banners and
dynamic feeds on their websites
B2C – build-up a team of 10-15 online promoters to create mass viral
effect in social networks
Marketing tactics and ideas
·
“Help us to promote our service, or buy a
membership!” principle in order to access premium features
·
Facebook
Share as a way for members to promote the service
·
“Flirt
Bomb” for mobile users (a broadcast message for near-by
mobile users that match gender, age and other requirements)
·
Unique techniques in SEO
·
“Romance Advisor” - own message
board to answer questions about romance and relationship, thus attract visitors
to the main website
·
Facebook and Twitter blogging:
o http://www.twitter.com/livedatingme
o http://www.facebook.com/livedating.me
·
Affiliate program – 4k dating
webmasters in database to date
·
Reinforce A/B-testing
Competitors:
·
Dating.mobi, Meetmoi.com,
Mobiledating.org, Flirtomatic.com, PlutoLife.com, IceBrkr.com
·
Android-specific: Singles Around Me
(SAM), FlirtMaps
·
iPhone-specific: Datesnearme,
SmartDateApp
·
Online Dating: badoo.com, okcupid.com,
plentyoffish.com, hotornot.com
4. Technology
Overview
The project
is based on proprietary framework with key features:
-
own implementation of ORM -
persistent objects with multi-level caching –high performance and 100%
real-time
-
pulled-based MVC with customized
caching of particular blocks of web-pages
-
asynchronous job control library,
scalable to many servers
-
XCache for inter-process
communication and APM
Language:
PHP5
Database:
MySQL/InnoDB with guaranteed consistency (cascade update&delete foreign
keys), normalized to 3NF
Project
Management tools and infrastructure:
-
Agile Scrum/Kanban best practices
powered by Atlassian JIRA
-
GIT SCM and Atlassian FishEye
(jira.miraline.com)
-
Google Apps for infrastructure and
collaboration tools (miraline.com)
5. Business
Model
Basic idea:
·
All communication features are free
– encourage website popularization
·
Premium features need credits:
gifts, top position in the rating, invisible mode, etc.
·
To earn credits member needs either
to buy them or to help us to promote website on Facebook, Twitter, invite
friends
Principles:
·
Use existing livedatesearch.com
software platform as a shared members database and service provider for all
mobile apps and sites
·
Target regional markets, use
localization
·
Attract webmasters and bloggers and
offer revenue share – pay up to 70% from referred premium membership or $2 per
free approved profile.
·
Revenue generation:
o Advertisement
o Premium
features
o Supplementary
services: gifts, top position, invisible mode
6. Status
and Milestones
Current Statistics
Google
PageRank: www.livedatesearch.com PR5,
www.livedating.me PR4
Visitors:
·
Unique visitors per day: 2k
·
Active members per day: 500
·
Total members database: 60k
Regional and
mirror websites: LiveDates.us, CityLove.com.ua, EuroFriend.ru,
LiveDateToday.com, NGDating.com, KisKis.net.
Milestones
|
Stage |
Status |
How to achieve |
Deadline |
|
Complete
development of www.livedating.me |
95% ready |
Intensify
development process |
Tbd |
|
Promote www.livedating.me |
10% ready |
Establish
a team of promoters |
Tbd |
|
Develop
mobile version http://m.livedating.me/ |
5% ready |
Develop
apps for iPhone and Android |
Tbd |
|
Globalization |
- |
Mass viral
effect |
Tbd |
Roadmap
|
Year |
Stage |
Total members |
|
2013 |
development
of Mobile Dating Apps |
150k |
|
2014 |
promotion
for regional markets |
1M |
|
2015 |
Global
expansion |
5M |
|
2016 |
Mature
service |
10M |
|
2017 |
Market
leader |
50M |
Funding
The project
is funded solely by its founder. It generates enough revenue to cover its
operating expenses. No previous rounds of venture financing.
|
Investment
amount needed |
~ $500k |
|
ROI |
~ 4 years |
Business plan will be provided upon request
Contact:
Tel: +380 50 381-29-90